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48 real questions founders and investors ask before making big startup decisions.
Pick the one closest to what you're thinking right now.
Founder Scenarios
Choose the scenario that best captures your current situation
12 scenarios • Click any question to see recommendation
Investor Scenarios
Choose the scenario that best captures your query
12 scenarios • Click any question to see recommendation
Founder Diagnostics
Answer a few questions for tailored recommendations
How did you arrive at the valuation you're planning to raise at?
What is your primary source of competitive advantage?
How much control are you willing to give up for investment?
What is the most critical milestone you need to hit before the next funding round?
How do you plan to acquire your first 1,000 customers?
What is your exit strategy?
How have you validated your product-market fit?
What are your projected revenues for the next 3 years?
How will you defend against larger competitors?
What is the biggest risk facing your startup right now?
How much dilution are you comfortable with in future funding rounds?
What is your strategy for building a strong company culture?
12 diagnostic questions • Select an option to see recommendation
Investor Diagnostics
Answer a few questions to pressure-test the opportunity
How does the startup's valuation feel relative to its traction?
What is the market size and growth potential for this opportunity?
How strong is the founding team's execution capability?
What is the startup's competitive advantage, and how defensible is it?
What are the key risks and challenges associated with this investment?
What is the potential for a venture-scale return on this investment?
How credible is the startup's go-to-market strategy?
What are the implications of the current cap table and potential future dilution?
Are the legal terms of the deal investor-friendly?
How ambitious, yet realistic, is the startup's long-term vision?
What are the key drivers of valuation for this startup?
Does this startup have the potential to become a category leader?
12 diagnostic questions • Select an option to see recommendation